Programmatic Executive

Job Summary

You will be responsible for planning, executing, and optimising programmatic advertising campaigns to achieve the company’s marketing objectives. To be successful in this role you will have a strong understanding of digital advertising technologies, data analysis, and media buying strategies to ensure effective campaign performance and delivery.

Responsibilities

- Campaign Management: Plan, set up, and manage programmatic advertising campaigns across various Demand-Side Platforms.
- Optimisation: Continuously monitor and optimise campaign performance to meet KPIs and maximise ROI.
- Data Analysis: Analyse campaign data to extract actionable insights and make data-driven decisions.
- Reporting: Prepare regular performance reports and present findings to key business stakeholders.
- Budget Management: Manage campaign budgets and forecasts, ensuring efficient allocation of resources.
- Collaboration: Work closely with creative, analytics, and sales teams to ensure connected and effective campaign strategies.
- Compliance: Ensure all campaigns adhere to industry regulations and company policies regarding data privacy and brand safety.

Qualifications

- 2+ years of experience in programmatic advertising or digital media buying.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Relevant certifications such as Google Ads, Facebook Blueprint, or certifications from DSPs like The Trade Desk Edge Academy are highly desirable.
- Proficiency in Microsoft Excel and data visualization tools like Tableau or Power BI.
- Proven track record of managing programmatic campaigns from inception to completion.
- Strong analytical skills with experience in data-driven decision making and performance optimisation.
- Experience troubleshooting and resolving campaign issues efficiently.
- Excellent communication, organisational, and time-management skills, with the ability to manage multiple projects simultaneously.

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